McDonald's wants a digital-age makeover

Bookworm · Post by **Bookworm** » Fri May 05, 2006 7:54 pm

By BusinessWeek

A comfortable armchair. Cool hanging lights. Funky graphics and photos on the walls. Wi-Fi access. Premium coffee. Isn't Starbucks great? Except...this is McDonald's.

McDonald's? That's right. After 30 years without a major design overhaul, the 51-year-old fast-food giant is adopting a hip new look. The world's largest hamburger chain is redesigning its 30,000 eateries around the globe in a 21st century makeover of unprecedented scale.

The redesign is risky and has many franchisees up in arms over the high costs of a makeover. But company officials believe the overhaul is needed. McDonald's, whose restaurants are visited by more than 40 million people every day, has moved aggressively over the past three years to revamp its menu and attract a new breed of customer. It has added healthier items like premium salads targeted at women, and apple slices and skim milk for children. But as more upscale items like Asian chicken salad show up on its menu, the chain's typical starkly lit, plastic-heavy look is at odds with the contemporary, welcoming image the company wants to present.

http://moneycentral.msn.com/content/invest...32.asp?GT1=8180

They are making the current owners pay for all the changes. I would hate to be an owner in that situation. And I don't see why they would need to change the roof.

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Clueless · Post by **Clueless** » Fri May 05, 2006 11:17 pm

it'd be funny if they made those play places all high tech and stuff

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Roger Waters · Post by **Roger Waters** » Wed May 10, 2006 2:42 pm

they have tried there is a nientedo system in some of the play places

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Clueless · Post by **Clueless** » Wed May 10, 2006 4:34 pm

they should put a water slide in one

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Roger Waters · Post by **Roger Waters** » Thu May 11, 2006 10:19 am

that would be so cool!

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Clueless · Post by **Clueless** » Thu May 11, 2006 4:01 pm

lol "come eat before your cheeseburger gets wet!!"

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Roger Waters · Post by **Roger Waters** » Mon May 15, 2006 9:54 am

Mcdonalds is trying to improve the resturants i went into the one near me the other day and it is all blue inside and there is now a couple of tvs and automatic sliding doors.

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Clueless · Post by **Clueless** » Mon May 15, 2006 4:45 pm

ive been in one with a really big tv

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Red Squirrel · Post by **Red Squirrel** » Mon May 15, 2006 7:49 pm

That's cool, high tech mcdonalds.

Next plan is droids serving food and doing cash, think of the money they'd save in waige and training costs.

But lot of controversy due to job cuts, since you need qualified people to look after the droids.

High tech playland could be made to look like the inside of a spaceship, and there would be lot of moving parts that are electronicly controlled.

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Clueless · Post by **Clueless** » Mon May 15, 2006 9:02 pm

they should put in an elevator, even if there isnt 2 floors

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Red Squirrel · Post by **Red Squirrel** » Mon May 15, 2006 9:52 pm

LOL or a mini elevator in the play land, for fat, lazy kids who dont want to climb on top to go down the slide.

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Clueless · Post by **Clueless** » Mon May 15, 2006 11:18 pm

lol i just wanna press all the buttons. and jump in it

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Roger Waters · Post by **Roger Waters** » Tue May 16, 2006 3:47 pm

no press all two buttons and jup out and the kids will have to go up two floors

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Clueless · Post by **Clueless** » Tue May 16, 2006 4:06 pm

you know what, they should make it ten floors high just so they can put in an elevator

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minime · Post by **minime** » Wed May 17, 2006 11:53 pm

i think a high tech mcdonalds is just way over board , if and when i go there i go there to eat not to play game's watch tv or just let my kid run loose on the play set ,

here in n.c the mcdonalds have every thing gaming system .tv, fire place sofa's play set for the kid's and ect , witch is all over kill for an dam fast food place

just my 2 cent's thank you ,

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Roger Waters · Post by **Roger Waters** » Thu May 18, 2006 9:00 am

Really all it is, is a fast food resturant were you walk in eat and leave all in the matter of 5 minutes not spend 10 hours in there.

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Clueless · Post by **Clueless** » Thu May 18, 2006 4:10 pm

i went to dairy queen yesterday and they had a fire place. it looked pretty cool

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minime · Post by **minime** » Thu May 18, 2006 8:01 pm

let all them thing's inside , hard to belive any use's the drive in

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Red Squirrel · Post by **Red Squirrel** » Thu May 18, 2006 10:16 pm

Actually I think the idea is they want to make it more then just a fast food, but a hang out place. Eat there, and stay if you want, or leave, etc. Kind of a cool concept.

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Clueless · Post by **Clueless** » Thu May 18, 2006 10:19 pm

yeah, specially if its cold out

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minime · Post by **minime** » Fri May 19, 2006 2:26 pm

or if your homeless lol hahahah

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Clueless · Post by **Clueless** » Fri May 19, 2006 3:56 pm

i walked by these guys in Buffalo that were sitting on the curb with a bag. and they looked homeless. it was creepy

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minime · Post by **minime** » Fri May 19, 2006 7:02 pm

was it down the road from a McDonald's?

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Clueless · Post by **Clueless** » Fri May 19, 2006 7:35 pm

ummm, no

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minime · Post by **minime** » Sat May 20, 2006 12:22 pm

Clueless wrote: ummm, no

dont bull-crap me

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