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McDonald's wants a digital-age makeover

Posted: Fri May 05, 2006 7:54 pm
by Bookworm
By BusinessWeek

A comfortable armchair. Cool hanging lights. Funky graphics and photos on the walls. Wi-Fi access. Premium coffee. Isn't Starbucks great? Except...this is McDonald's.

McDonald's? That's right. After 30 years without a major design overhaul, the 51-year-old fast-food giant is adopting a hip new look. The world's largest hamburger chain is redesigning its 30,000 eateries around the globe in a 21st century makeover of unprecedented scale.

The redesign is risky and has many franchisees up in arms over the high costs of a makeover. But company officials believe the overhaul is needed. McDonald's, whose restaurants are visited by more than 40 million people every day, has moved aggressively over the past three years to revamp its menu and attract a new breed of customer. It has added healthier items like premium salads targeted at women, and apple slices and skim milk for children. But as more upscale items like Asian chicken salad show up on its menu, the chain's typical starkly lit, plastic-heavy look is at odds with the contemporary, welcoming image the company wants to present.

http://moneycentral.msn.com/content/invest...32.asp?GT1=8180

They are making the current owners pay for all the changes. I would hate to be an owner in that situation. And I don't see why they would need to change the roof.

Archived topic from Anythingforums, old topic ID:2722, old post ID:47202

McDonald's wants a digital-age makeover

Posted: Fri May 05, 2006 11:17 pm
by Clueless
it'd be funny if they made those play places all high tech and stuff

Archived topic from Anythingforums, old topic ID:2722, old post ID:47212

McDonald's wants a digital-age makeover

Posted: Wed May 10, 2006 2:42 pm
by Roger Waters
they have tried there is a nientedo system in some of the play places <_<

Archived topic from Anythingforums, old topic ID:2722, old post ID:47535

McDonald's wants a digital-age makeover

Posted: Wed May 10, 2006 4:34 pm
by Clueless
they should put a water slide in one

Archived topic from Anythingforums, old topic ID:2722, old post ID:47559

McDonald's wants a digital-age makeover

Posted: Thu May 11, 2006 10:19 am
by Roger Waters
that would be so cool!

Archived topic from Anythingforums, old topic ID:2722, old post ID:47585

McDonald's wants a digital-age makeover

Posted: Thu May 11, 2006 4:01 pm
by Clueless
lol "come eat before your cheeseburger gets wet!!"

Archived topic from Anythingforums, old topic ID:2722, old post ID:47605

McDonald's wants a digital-age makeover

Posted: Mon May 15, 2006 9:54 am
by Roger Waters
Mcdonalds is trying to improve the resturants i went into the one near me the other day and it is all blue inside and there is now a couple of tvs and automatic sliding doors.

Archived topic from Anythingforums, old topic ID:2722, old post ID:47695

McDonald's wants a digital-age makeover

Posted: Mon May 15, 2006 4:45 pm
by Clueless
ive been in one with a really big tv

Archived topic from Anythingforums, old topic ID:2722, old post ID:47741

McDonald's wants a digital-age makeover

Posted: Mon May 15, 2006 7:49 pm
by Red Squirrel
That's cool, high tech mcdonalds. :D Next plan is droids serving food and doing cash, think of the money they'd save in waige and training costs. :D But lot of controversy due to job cuts, since you need qualified people to look after the droids. :lol:

High tech playland could be made to look like the inside of a spaceship, and there would be lot of moving parts that are electronicly controlled.

Archived topic from Anythingforums, old topic ID:2722, old post ID:47751

McDonald's wants a digital-age makeover

Posted: Mon May 15, 2006 9:02 pm
by Clueless
they should put in an elevator, even if there isnt 2 floors

Archived topic from Anythingforums, old topic ID:2722, old post ID:47755

McDonald's wants a digital-age makeover

Posted: Mon May 15, 2006 9:52 pm
by Red Squirrel
LOL or a mini elevator in the play land, for fat, lazy kids who dont want to climb on top to go down the slide. :D

Archived topic from Anythingforums, old topic ID:2722, old post ID:47765

McDonald's wants a digital-age makeover

Posted: Mon May 15, 2006 11:18 pm
by Clueless
lol i just wanna press all the buttons. and jump in it

Archived topic from Anythingforums, old topic ID:2722, old post ID:47768

McDonald's wants a digital-age makeover

Posted: Tue May 16, 2006 3:47 pm
by Roger Waters
no press all two buttons and jup out and the kids will have to go up two floors :FIREdevil:

Archived topic from Anythingforums, old topic ID:2722, old post ID:47792

McDonald's wants a digital-age makeover

Posted: Tue May 16, 2006 4:06 pm
by Clueless
you know what, they should make it ten floors high just so they can put in an elevator

Archived topic from Anythingforums, old topic ID:2722, old post ID:47809

McDonald's wants a digital-age makeover

Posted: Wed May 17, 2006 11:53 pm
by minime
i think a high tech mcdonalds is just way over board , if and when i go there i go there to eat not to play game's watch tv or just let my kid run loose on the play set ,

here in n.c the mcdonalds have every thing gaming system .tv, fire place sofa's play set for the kid's and ect , witch is all over kill for an dam fast food place

just my 2 cent's thank you ,


Archived topic from Anythingforums, old topic ID:2722, old post ID:47863

McDonald's wants a digital-age makeover

Posted: Thu May 18, 2006 9:00 am
by Roger Waters
Really all it is, is a fast food resturant were you walk in eat and leave all in the matter of 5 minutes not spend 10 hours in there.

Archived topic from Anythingforums, old topic ID:2722, old post ID:47877

McDonald's wants a digital-age makeover

Posted: Thu May 18, 2006 4:10 pm
by Clueless
i went to dairy queen yesterday and they had a fire place. it looked pretty cool

Archived topic from Anythingforums, old topic ID:2722, old post ID:47881

McDonald's wants a digital-age makeover

Posted: Thu May 18, 2006 8:01 pm
by minime
let all them thing's inside , hard to belive any use's the drive in

Archived topic from Anythingforums, old topic ID:2722, old post ID:47896

McDonald's wants a digital-age makeover

Posted: Thu May 18, 2006 10:16 pm
by Red Squirrel
Actually I think the idea is they want to make it more then just a fast food, but a hang out place. Eat there, and stay if you want, or leave, etc. Kind of a cool concept.

Archived topic from Anythingforums, old topic ID:2722, old post ID:47907

McDonald's wants a digital-age makeover

Posted: Thu May 18, 2006 10:19 pm
by Clueless
yeah, specially if its cold out

Archived topic from Anythingforums, old topic ID:2722, old post ID:47909

McDonald's wants a digital-age makeover

Posted: Fri May 19, 2006 2:26 pm
by minime
or if your homeless lol hahahah :P

Archived topic from Anythingforums, old topic ID:2722, old post ID:47913

McDonald's wants a digital-age makeover

Posted: Fri May 19, 2006 3:56 pm
by Clueless
i walked by these guys in Buffalo that were sitting on the curb with a bag. and they looked homeless. it was creepy

Archived topic from Anythingforums, old topic ID:2722, old post ID:47918

McDonald's wants a digital-age makeover

Posted: Fri May 19, 2006 7:02 pm
by minime
was it down the road from a McDonald's?

Archived topic from Anythingforums, old topic ID:2722, old post ID:47920

McDonald's wants a digital-age makeover

Posted: Fri May 19, 2006 7:35 pm
by Clueless
ummm, no

Archived topic from Anythingforums, old topic ID:2722, old post ID:47922

McDonald's wants a digital-age makeover

Posted: Sat May 20, 2006 12:22 pm
by minime
Clueless wrote: ummm, no
dont bull-crap me :huh:

Archived topic from Anythingforums, old topic ID:2722, old post ID:47928