It's very simple, create a standard 460*60 banner that clearly and quickly describes the shard. Should not be too many words, and should have a "wow" factor making people want to actually click and check it out.
Does not even need to mention that it's a UO shard, but as long as its rather clear that its a free MMO server.
It can be an animated GIF, or static GIF. Try to keep file size reasonable. Like 100KB MAX.
Here is what is in the rotator so far:
I will be purchasing ad spots to place this ad. The target audience is OSI players mostly.
The winner gets to have their ad shown online. I may select more then one, as I may work out to see if they can link to my ad rotator, and I'll just put them all in.
Archived topic from AOV, old topic ID:2234, old post ID:14416